The idea is simple: take an iconic everyday shape and turn it into an immediately recognisable design object.

Because the form is so familiar, people understand the design intent immediately and joyfully interact with it, picking it up and carrying it around. It can, but does not have to be, hung on a wall. One can just as easily imagine it leaning on a sideboard or hanging on a coat hook. It is intended to move regularly within a space, offering new perspectives wherever it goes.